Want healthy, thriving cities? Tackle traffic safety first


As vehicle ownership grows in cities worldwide, it becomes increasingly important for cities to implement well-designed bus systems that improve road safety for all users. Photo by Mariana Gil/EMBARQ.

brt-belo-horizonte-traffic-safety-bus-systemEvery year, more than 1.2 million people die in traffic crashes worldwide, equivalent to nearly five Boeing 747 plane crashes every day. As developing economies grow and private car ownership becomes more mainstream, the number of associated crashes and fatalities will continue to rise.

The challenge of traffic safety often flies under the radar in cities, where the social and economic challenges of accommodating growing populations take precedent. Without meaningful change, however, the World Health Organization (WHO) projects that traffic crashes could become the fifth leading cause of premature death worldwide by 2030. This takes a particular toll on cities, which are already home nearly half of global traffic fatalities. City leaders must prioritize traffic safety measures to ensure that their citizens have safe, healthy, and economically prosperous cities to call home.

With urban growth comes traffic safety challenges

While there are a number of factors that contribute to traffic crashes, two of the primary challenges arerising motorization trends in cities worldwide and the issue of road equity: the most vulnerable road users, including pedestrians and cyclists, are most impacted by traffic crashes. On top of that, these users, typically lower-income, don’t always have the power or capacity to create the necessary changes.

The number of privately owned cars on the road hit the one billion mark for the first time in 2010. If we continue business-as-usual, that number will reach an estimated 2.5 billion cars by 2050. All of these new cars will lead to an increase in traffic congestion in cities worldwide, increasing the probability of traffic crashes and resulting fatalities.

Despite these challenges, there is still time to adopt a different path for traffic safety by following the Avoid-Shift-Improve framework. We can avoid unnecessary trips to prevent traffic crashes and instead create compact, walkable communities with access to mass transport. We can shift trips out of cars and into high quality transit systems and active transport modes. And lastly, we can improve transport and urban design to maximize the safety of all trips by investing in people-oriented design strategiesand sustainable transport infrastructure.


Read more…http://thecityfix.com/blog/healthy-thriving-cities-traffic-safety-on-bus-corridors-holger-dalkmann-jose-luis-irigoyen/


ACPO Drink Drive Figures Highlight Issue With Young Drivers

imagesFigures released by ACPO following the 2014 festive drink/drug drive campaign show a hike in the percentage of young drivers who tested positive.

Chief constable Suzette Davenport, ACPO’s lead for roads policing, cited a “more intelligence-led approach” which resulted in a significant reduction in the number of tests administered, but a higher percentage failure rate.

In total, 133,996 tests were administered in December 2014, with a failure rate of 4.39%. The comparable figures in December 2013 were 191,040 tests and a failure rate of 3.42%.

The failure rate for tests administered following a collision was 7.43% in December 2014, compared to 5.7% the previous year. The failure rate for tests administered where there was not a collision was 3.73% in 2014 compared with 3.0% the previous December.

Of the 28,228 people under the age of 25yrs who were tested, some 6.33% failed, compared to a failure rate of 3.94% among the over-25s.

The failure rate of 6.33% among young drivers was significantly up on previous years – 4.41% in 2013, 5.27% in 2012 and 5.73% in 2012.

Chief Constable Davenport said: “The use of an intelligence-led approach by officers may give the impression of members of the public not taking seriously the consequences of driving under the influence, but I am confident that our messages on the topic are getting through. Targeted testing is helping officers to pick up on offending in a more efficient way.

“Younger drivers, who are balancing the development of their skills and responsibilities as drivers with the natural enjoyments and explorations of their formative years as adults, are, unsurprisingly, more likely to take risks.

“I will be looking very carefully at these figures and discussing them with colleagues around the police service, as well as with Government and partner agencies so that, between us, we can ensure that we have the best possible regime of advice and enforcement needed to keep our roads safe from those who recklessly drive while intoxicated.”

– See more at: http://www.roadsafetygb.org.uk/news/4141.html#sthash.atRDJgng.dpuf


Police motorcycle safety campaign wins UK award

Norfoilk Suffolk.halfwidthA hard-hitting motorcycle safety campaign – that has attracted global attention, and over 15 million YouTube hits – has been named as the recipient of the 2014 MIPAA Chairman’s award.

“The courage of Brenda Holmes, supported by Norfolk and Suffolk Constabularies, in releasing a harrowing video that included the shocking moment when her son, David, was killed on his beloved motorcycle, has undoubtedly saved lives, and seen some good come from this terrible accident,” said MIPAA Chairman, and Porsche GB Head of PR, Mike Orford (pictured with Laura Bagshaw, Ch. Insp. Chris Spinks and Brenda Holmes).

“This is the first time we have recognised road safety communications with the MIPAA Chairman’s Award, as we wanted to acknowledge the global impact of the footage captured by the headcam fitted to David’s motorcycle helmet. The video made an outstanding contribution to road safety by getting riders and drivers to think about their actions, as well as attracting media and online coverage across the world and creating debate about the consequences of one moment of inattention.

“There is no more worthy winner of the award for 2014 than Mrs Holmes and Norfolk and Suffolk Constabularies.”

Norwich motorcyclist David Holmes, was killed on the A47 at Honingham in June 2013. A three-minute video produced by Norfolk police was released on 4 September 2014 and within 24 hours had received more than one million views. The hard-hitting film shows the moment 38-year-old David’s bike collided with a car that pulled out in front of him, and an interview with his mother, Brenda.



Read more…https://www.tispol.org/news/articles/police-motorcycle-safety-campaign-wins-uk-award

Its in your hands – adhere to the basic rules!

UnknownCiting limitations of the government in reaching each and every place to prevent accidents and traffic snarls and address a range of civic issues, police commissioner Kulwant Kumar Sarangal on Monday said the citizens must resolve to adhere to basic rules. This could go a long way in bringing down the number deaths due to road accidents, he said.

Sarangal was speaking at the inauguration of road safety campaign held at Nashik RTO on Monday. Superintendent of police (Nashik rural) Sanjay Mohite, deputy commissioner of police Nisar Tamboli, regional transport officer Jeevan Bansod and other senior officials of the police, RTO and the education department were also present on the occasion.

Sarangal said, “The road safety campaign is conducted by the RTO and the police every year. However, the rate of road accidents has not reduced on the expected lines. There are many eager organizations that have big plans to improve the traffic situation. However, things do not move further by mere talks. Hence, in the interest of our own, citizens should pledge that he/she does not make any mistake while driving which would go a long way in improving the traffic scenario.”



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Roads Kill Map

The global road death toll has already reached 1.24 million per year and is on course to triple to 3.6 million per year by 2030.

In the developing world, where this pandemic has hit hardest, it will become the fifth leading cause of death, leapfrogging past HIV/AIDS, malaria, tuberculosis and other familiar killers, according to the World Health Organization’s (WHO) most recent Global Burden of Disease study.

View in full screen for full effect.

More than 1.2 million are killed on the world’s roads each year—and that number is increasing rapidly. If nothing is done to reverse this trend, the annual death toll is on course to triple by 2030.

The toll is highest in the developing world. Poor countries account for 50 percent of the world’s road traffic, but 90 percent of the traffic fatalities. Road accidents will soon become the fifth leading cause of death in these countries, leapfrogging past HIV/AIDS, malaria, tuberculosis and other familiar killers, according to the World Health Organization’s (WHO) most recent Global Burden of Disease study.

Highway fatalities are also a “poverty-inducing problem,” according to Jose Luis Irigoyen, a highway safety expert at the World Bank. “It’s costing on average between 1 and 3 percent of GDP” in low- and middle-income countries, he says, an amount that can offset the billions of dollars in aid money that these countries currently receive.
In 2010, the United Nations General Assembly unanimously adopted a resolution calling for a “Decade of Action” on road safety. The goal is to stabilize and eventually reverse the upward trend in road fatalities—saving an estimated 5 million lives during the period. The World Bank and other regional development banks have made road safety a priority, but according to Irigoyen, donor funding lags “very far below” the $24 billion that has been pledged to the Global Fund to fight AIDS, tuberculosis and malaria.


Read More… http://pulitzercenter.org/projects/roads-kill-traffic-safety-world-health-organization-united-nations-fatalities-pulitzer-center-reporting-interactive-map-data-visualization

Cambodia launches campaign to cut carnage on its roads

But government needs to rigorously enforce new law aimed at cutting number of deaths caused by accidents, which have doubled in a decade.

Overloaded truck (Reuters)When Prum Neang joined the traffic police in Phnom Penh some 20 years ago, there were few vehicles on the roads.

In the mid-1980s, Cambodia was still recovering from the devastation of the Khmer Rouge, which had forced city residents into the countryside. Rare visitors to Phnom Penh gawked at the ghostly streets.

The situation today could not be more different. Large SUVs barrel down the wrong side of main thoroughfares at insane speeds, helmetless motorcycl ists weave in and out of traffic, and reports of hit-and-runs often appear in the news.

Traffic accidents are a leading cause of death, while fatalities from landmines and malaria – frequently associated with Cambodia – are at historic lows. An average of six people die every day on the roads. The opposition leader has referred to the crisis as Cambodia’s “Killing Roads.”

Neang, 54, has had a front-row seat. “I notice that most people do not have mutual understanding, trying to overtake each other on the road, and driving in the opposite direction,” he said, standing next to other traffic cops in their sky-blue uniforms on the corner of a major intersection.

He added: “When we direct the traffic, the people sometimes do not listen to us because they are in a hurry and think they need to go first.”

In the past decade, annual traffic deaths have more than doubled in Cambodia, from 904 in 2005 to 2,148 so far this year, according to official statistics. In the same period, the population has risen some 15%, while vehicle registrations have gone up fourfold. Paved highways enabling faster driving have also increased the likelihood of accidents.

Traffic legislation, driver education and police enforcement have not kept pace. This month, however, Cambodian lawmakers passed a sweeping law that road safety advocates have been pushing for years.


Read more…http://www.theguardian.com/global-development/2014/dec/29/cambodia-launches-campaign-to-cut-carnage-on-its-roads

THINK! Don’t Drink Drive this festive period.

The impact and suffering experienced by many is far greater than the short pleasure gained from a few drinks.

Don’t Drink & Drive it is not worth the risk.


DOL Motorcycle Awareness — A Second Look

DOL Motorcycle Awareness — A Second Look
This video, created by the Washington Motorcycle Safety Program, follows a teen driver as a motorcyclist helps the driver learn about safer choices while sharing the road with motorcyclists.

8 minutes long but worth the time to view for those who both ride motorcycles and those that don’t.

Read more…http://www.dol.wa.gov/driverslicense/motorcycles.html

Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever

Talk about ‘impactful’ advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their phones out to read the message and … watch the video below.


Public service announcements don’t have to be boring and it’s good to see brands embracing technology to deliver a high-impact message. Share this post and your views on this campaign in the comments section below.