Cutting crashes is the aim of ‘failed to look’ road safety campaign

Today, the Gloucestershire Road Safety Partnership launches a new campaign aimed at improving awareness on the roads and cutting the number of crashes.

invisible-bikerDrivers, motorcyclists and cyclists are all being targeted in ‘The Invisibles’ campaign which highlights the issues of failing to look or failing to see when using the county’s roads.

Failing to look properly was reported in 45 per cent of all crashes across the UK in 2012 and it was the number one contributory factor in collisions in Gloucestershire. The term describes when the person didn’t properly look where they were going or they looked, but misinterpreted what they saw.

Statistics show that the group most likely to be killed or seriously injured in collisions are male motorcyclists and male cyclists aged between 20 and 49 years old. The fatality rate for motorcyclists is three times higher than a cyclist and 40 times higher than that of car drivers.

Cabinet member for fire, planning and infrastructure, Will Windsor Clive said: “This is an important campaign which we hope will increase the awareness levels of all types of road users and cut the number of casualties on Gloucestershire’s roads in which someone failed to look.

“There are key messages which we want to get across to drivers, to motorcyclists and to cyclists as it is up to everyone to do what they can to ensure the roads are safe.”

Gloucestershire Road Safety Partnership’s Motorcycle Safety Co-ordinator, Chris Harrison said: “There are a lot of precautions motorcyclists can take to stay safe but everyone using the roads has to play their part and look out for each other, no matter what form of transport they are using.

“It is important for motorcyclists in particular to position themselves so that they can be easily seen by drivers and so that they can increase their own visibility of the road and any potential, upcoming hazards.

“They should also give themselves enough space to react if something does go wrong so they can get out of harms way and always adapt to the weather conditions.”

The collisions are most likely to occur at urban road junctions in daylight during the hours people are travelling to work in the morning and on their journey home.

The campaign includes a broad scale media campaign and an education programme being delivered into local businesses.

It runs until early September and in the coming weeks the council will be issuing more information on the campaign with specifically targeted advice to help drivers, motorcyclists and cyclists remain safe.

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Updates and advice on abolition of the UK driving licence paper counterpart


From January 2015, DVLA will no longer issue the paper counterpart to the photocard driving licence.

What this means for you

You do not need to take any action, just keep your current photocard driving licence.

If you have an old style paper driving licence issued before the photocard was introduced in 1998, this change won’t affect you, and you should keep your licence.

The next time you need to update your name, address or renew your licence, you will be issued with a photocard only.

Entitlements, penalty points and the status of your driving licence won’t change.

What to do with your paper counterpart from January 2015

If you don’t think you’ll need it, then you may destroy it. You should not destroy the counterpart before 1 January 2015.

You’ll still be able to use the counterpart driving licence to change your address with DVLA. You can also change your address online.

Organisations and businesses that check the driving licence counterpart

DVLA is developing a new digital enquiry service for launch later this year that will allow organisations and businesses (such as employers and car hire companies) to view information they can currently see on the driving licence counterpart.

This new service will be offered in addition to the existing services, but is designed for those who have a business need for real-time access to the information and may not wish to call DVLA or be in a position to use an intermediary.

Driving licence information via this service will only be made available to those who have a right to see it, and with the knowledge of the driving licence holder.

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UK Global Road Safety offer a Driver Licence Checking Service for both the corporate sector and the public


Third UN Global Road Safety Week May 2015


4th to 10th May 2015

On 10 April 2014 a new UN General Assembly (UNGA) resolution – “Improving global road safety” – requested WHO and the UN regional commissions to facilitate organization of the Third UN Global Road Safety Week in 2015.

The Week will be held 4 – 10 May 2015 and the theme will be children and road safety. The Week will draw attention to the urgent need to better protect children and generate action on the measures needed to do so.

While the international organizing committee for the Week further refines preliminary plans, partners worldwide are encouraged to establish a national or local organizing committee and develop a plan of activities, including with engagement of children. The UN Road Safety Collaboration will host the Week’s global web site, which will grow and develop in the months ahead, with a toolkit for organizers, calendar of events and other advocacy materials.

UN global road safety weeks are called upon by governments through UNGA resolutions. They serve as important platforms for concerted advocacy. Global, regional and national events engage governments, civil society, foundations, academia and the private sector – in fact all who seek to save lives by improving safety on the roads. As milestone events on the global road safety calendar, UN global road safety weeks give added impetus to the Decade of Action for Road Safety 2011-2020 and its goal: saving 5 million lives.

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Great Britain road deaths fall to an all time low


Road deaths decreased by 2% compared to 2012, to 1,713. This is the lowest figure since national records began in 1926.

The number of people seriously injured decreased by 6 per cent to 21,657 in 2013, compared to 2012.

The total number of casualties in road accidents reported to the police in 2013 was 183,670, down 6 per cent from the 2012 total.


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8th Annual Road Safety Performance Index (PIN) Report


European Transport Safety Council

In 2010, the European Union renewed its commitment to improving road safety by setting a target of reducing road deaths by 50% by 2020, compared to 2010 levels. This goal followed an earlier target set in 2001 to halve road deaths by 2010. The rankings presented in Part I show the latest developments in road safety in 2013, the third annual step toward the 2020 target.

Progress since 2001, the base year of the earlier 2010 target, is also shown to indicate the longer term development. Slovakia (-37%) tops the ranking for reduction in road deaths between 2010 and 2013, followed by Spain, Greece and Portugal with reductions of more than 30% (Fig. 1). Slovakia’s performance has been recognised by ETSC at the 8th Road Safety PIN Conference with the 2014 Road Safety PIN Award (see Part III). Across the EU28 road deaths have been cut by 18% between 2010 and 2013, equivalent to a 6.2% average annual reduction. A year-to-year reduction of at least 6.7% is needed over the 2010-2020 period to reach the target through constant progress. The EU target for 2020 is therefore reachable if combined efforts at both national and EU level are stepped up.


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UK Global Road Safety offer online driver training in all most European countries with localised content in both native and English languages. Link

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Australian government develops National Road Safety Partnership Programme


What is the Australian National Road Safety Partnership Program?

The National Road Safety Partnership Program offers a collaborative network for Australian organisations to build and implement effective road safety strategies in the workplace.

The program offers organisations the resources to improve road safety that best fit their individual operations and, at the same time, improve business productivity through less time and money lost through safety incidents.

The program is not a prescriptive approach but aims to complement existing safety legislation  by providing access to a ‘knowledge bank’ from a diverse network of organisations to given them the resources to implement their own initiatives.

A number of organisations within Australia and internationally have introduced road safety initiatives which result in a safer workforce, and in turn, a safer community. The returns are often also realised in other ways such as customer loyalty, decreased operating costs, a more skilled workforce, overall reduction in corporate risk, and enhanced brand recognition.

UK Global Road Safety has recently seen an increase in the number of Australian based companies making inquiries and placing orders for our Global Online Driver Assessment & Training Programme now available in over 69 countries and 100 languages.

The benefit of this online programme is the localised content necessary to retain integrity of the programme and maintain compliance for the end users.

Link: UK Global Road Safety E-Learning Online Training

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Oman Road Safety Association partners with AIESEC to spread road safety awareness among youth

Muscat – Reflecting on the increased risk of road accidents among the youth, Oman Road Safety Association (ORSA) has partnered with AIESEC in Oman in order to spread road safety awareness and to better engage with the public.

orsa_2014_05_20Shaima Al-Lawati, commented saying, “Age, inexperience, and gender are three main factors that put youth at an increased risk of road traffic crashes worldwide. Through this partnership with AIESEC, Oman Road Safety Association is planning to build capacity among youth in the road safety field by creating accessibility of relevant road safety trainings and awareness programmes. These initiatives will support in the development of the general public and encourage youth to engage and play a greater role in transferring road safety knowledge to peers and friends. Road Safety Awareness Programme will assist in carrying the required message to other sectors, through friends, colleagues, parents, siblings and senior citizens.”

Nadeem Ahmed, Manager of AIESEC Oman, commented saying, “We have started communicating with youth from different colleges in Oman and globally. The combination of local and international young persons from local and international universities and colleges will surely add special flavour to the whole awareness programme. These young people will share and exchange their experience and knowledge that will enrich this project. They will be the volunteers dedicated to carrying out regular workshops in road safety awareness with Oman Road Safety Association’s guidance and follow up.”




HSE publishes latest guidance on work-related road safety

imagesThe Health and Safety Executive (HSE) has published revised guidance on managing work-related road safety.

The guidance on “Driving at work: managing work-related road safety” has been fully reviewed and improved with examples of types of activities companies can use to manage road risk, and signposts to further information from Brake and other organisations. The document is available as a free download from

We would urge all organisations with employees who drive on work time to read this updated HSE guidance to ensure their risk management policies and practices are up to date and in line with best practice.

If you have any questions on driving for work please feel free to call us on +44 (0) 1452 346283.

UKGRS Launch E-Learning ‘Online 120′ Offer

 UK Global Road Safety E-Learning 'Online 120' OfferUKGRS launch the Driver Risk Mitigation Online 120 offer

With a great return on investment this online 120 package covers all your driver assessment and training needs for a three year period.

With no set up or administration costs the Online 120 is a one off, all inclusive fee per driver of £120 (this equates to only £40 per driver per year).

In year one all participants are assessed and presented with E-Learning mitigation training modules.

Year two focuses on fuel efficient driver training with a dedicated E-Learning ECO programme.

In year three drivers move onto advanced driver training with a suite of six training modules designed at maintaining crash and injury reduction.

Programme benefits

  • Clients have routinely seen a 30 – 40% reduction in crashes

  • Reduces fleets fuel and running costs

  • Helps reduce driver stress and fatigue
  • All-inclusive price

  • Covers your HSE obligations to your drivers

  • Monthly reports

  • Each driver receives a certificate of completion

  • Provides an auditable trail

  • Complimentary family logon with all primary driver logons

*Due to the modular nature of the online programme both drivers and any other aspect of the programme suite may be added upon request.

*Additional fees may apply

Please call us on +44 (0) 1452 346283 to discuss this offer or any other aspect of our road safety services.

Uganda puts pedestrian and cyclist safety first in drive to improve its roads

MDG : Road safety in Uganda : traffic in KampalaSub-Saharan Africa is the most dangerous place in the world to travel by foot. Pedestrians account for 22% (pdf) of road fatalities worldwide; in Africa, this proportion rises to 38%. But these most vulnerable road users are easy for government officials to overlook. Only about a third of low- and middle-income countries have policies that protect pedestrians.

Such statistics have served as a wake-up call in Africa, a continent that struggles with traffic congestion, air pollution and limited access to transport. In Uganda, Kenya and a handful of other countries, officials are developing laws and guidelines to keep pedestrians safe. But policies alone are not enough – any legislation needs to be implemented and enforced.

Pedestrian safety is a major concern in Kampala, Uganda’s capital city. The government has made real progress in this area. In 2012, it drafted a policy, which has since been made law, to protect pedestrians and cyclists.

The policy reinforces the idea that the government is responsible for providing high-quality infrastructure – pavements, cycle lanes and the like – to serve the country’s non-motorised transport (NMT) users. It sets out standards to ensure that elderly people, those with disabilities and pedestrians with small children can use roads and pavements safely.

But infrastructure alone cannot reduce pedestrian deaths. People will have to change their behaviour on the roads, which is why educating the public is so important, as Uganda’s new policy recognises.

The law calls for primary schools, media outlets and NGOs to support the government’s efforts to keep pedestrians safe. In conjunction with the transport ministry, the First African Bicycle Information Organisationorganised Kampala’s third annual car-free day last December. Such events will be critical to ensuring the new policy’s success.

Implementing a non-motorised transport policy is no easy task, however. It requires co-ordination across many branches of government, including departments responsible for transport, health and security. Law-enforcement authorities must understand the importance of the issue and the need to support it. Local government officials must also buy into the policy, since they are often responsible for the quality of traffic infrastructure.

Despite such challenges, Uganda stands to gain much from the policy, which will be implemented by the summer of 2014. By enabling people to walk and cycle safely, the government can improve air quality as well as access to schools, health facilities and other critical services, promoting social and economic development across the country.

The UN environment programme (Unep) has worked hard to promote the safety of pedestrians and cyclists throughout Africa. Our Share the Road initiative, which focuses on east Africa, has encouraged countries to pay more attention to non-motorised transport. In Uganda, Unep has worked closely with the government to help to design its NMT policy, enhance public awareness and develop pilot projects to improve pedestrian safety.

Uganda is an African pioneer in prioritising the safety of pedestrians and cyclists; other countries would do well to follow its example. But, crucially, Uganda and other countries need international support as they design and implement new policies to keep pedestrians safe.

Rob de Jong is head of the transport unit at Unep

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