THINK! Don’t Drink Drive this festive period.

The impact and suffering experienced by many is far greater than the short pleasure gained from a few drinks.

Don’t Drink & Drive it is not worth the risk.


DOL Motorcycle Awareness — A Second Look

DOL Motorcycle Awareness — A Second Look
This video, created by the Washington Motorcycle Safety Program, follows a teen driver as a motorcyclist helps the driver learn about safer choices while sharing the road with motorcyclists.

8 minutes long but worth the time to view for those who both ride motorcycles and those that don’t.

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Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever

Talk about ‘impactful’ advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their phones out to read the message and … watch the video below.


Public service announcements don’t have to be boring and it’s good to see brands embracing technology to deliver a high-impact message. Share this post and your views on this campaign in the comments section below.

Luxembourg: “Vision Zéro” 28 steps to increase road safety

“Vision Zéro” 28 steps to increase road safety

Car_crash_1(CS) Luxembourg’s Infrastructure Ministry, together with a number of partners, has developed a road safety action plan, outlining eleven key challenges and 28 measures to be implemented over the coming year, in a bid to lower the number of deaths and severe injuries in road accidents.

Minister François Bausch first convened a round table to discuss road safety in February this year, inviting over a dozen organisations to take part in the talks, including police, road victims’ and road safety associations, the automobile club, the prosecutor general and the Justice Ministry

The negotiations were prompted by an increase in road fatalities between 2012 and 2013, bringing the number of deaths up to 45, following a period of significantly lower statistics between 2010 and 2012, when the numbers of fatalities were below 35 per year.

Eleven key challenges were outlined in the action plan, including reducing speeding and driving under the influence of alcohol or other drugs, but also improving the safety of infrastructure, better protecting vulnerable road users and promoting safe behaviour behind the wheel and on the road.

A 28-step plan is aimed at tackling these challenges over the coming three years, working towards the goal of zero road fatalities and zero seriously injured accident victims, with the plan called “Vision Zéro”.

Listed are initiatives already known – such as speed cameras, a pilot project to register drivers running red lights, cutting down trees and an increase in points deducted for driving offences – but also a catalogue of new measures.

These include a review of signage and speed limits, promoting public transport, conducting a study on the use of alcolock technology, improving safety at pedestrian crossings and on bike lanes, faster processing of penalties, better training of drivers, more efficient police controls and awareness campaigns.

“Vision Zéro” is in line with an EU-wide effort to halve the number of road deaths by 2020.


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Boris Johnson and Chris Boardman join safety campaigners to call on DfT to fight EU safer lorry rules delay

Mayor of London, Chris Boardman and Kate Cairns say UK should fight for regulations France and Sweden want delayed.

Mayor of London Boris Johnson has called on the government to push for European legislation that would permit safer lorry design to be implemented without delay. He is joined in the appeal by British Cycling policy advisor Chris Boardman and Kate Cairns, founder of the road safety campaign group, See Me Save Me.

man-s-line-smallThe revised regulations would allow the introduction of lorries with aerodynamic cabs including crumple zones and larger windows to the front and side.

They would also have a rounder front, which would help reduce the severity of injuries sustained by cyclists or pedestrians involved in a collision since they would be likely to be deflected away from the vehicle rather than dragged beneath it.

But France, home to Renault, and Sweden, where Volvo and Scania are based, are seeking to delay the implementation of the amended regulations, approved by the European Parliament in April this year, until 2025.

A “trialogue” session involving members of the European Commission, European Council and the European Parliament, meets tomorrow,reports Kaya Burgess in The Times, and the UK is being urged to take the lead in resisting pressure to postpone introduction of the new rules.

Lorries are responsible for a disproportionate number of deaths and serious injuries among vulnerable road users. In London, for example, they account for 4 per cent of the city’s traffic but around half of cyclist fatalities.

“The way lorry cabs are designed currently means drivers are often unable to see cyclists and pedestrians until it is too late,” said Johnson. “Eliminating blind spots is an obvious and relatively simple way for vehicle manufacturers to help save lives.

“I’d urge the DfT to push ahead with supporting these plans, which will remove some of the blockages which prevent us from making lorries safer,” he added.


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DVLA and MIB announce the launch of MyLicence service

DVLA and the Motor Insurers Bureau (MIB) have announced today the MyLicence service.

s300_12.02.2012MyLicence is part of a joint initiative between DVLA and MIB delivering the first digital sharing initiative for the motor insurance industry involving driver details.

The initiative is the first of its kind and was developed in partnership with the Association of British Insurers in response to the government’s Insurance Industry Access to Driver Data programme and DVLA’s ongoing aims to digitise the driver data it holds.

The launch of MyLicence is an important step in allowing motor insurers access to driver information. It will act as a deterrent against insurance fraud and in some cases, should reduce insurance premiums for GB motorists. MyLicence aims to protect motorists from unwittingly making false declarations regarding their motoring convictions which could invalidate their insurance and will improve road safety by providing a more accurate risk assessment of drivers.

Transport Minister Claire Perry said:

MyLicence is good news for motorists and good news for the motor insurance industry. This government is investing in the service which will allow insurers to price much more accurately which should reduce premiums for honest motorists.

Participating insurers will need the licence holders permission and driving licence number to allow secure access to entitlements, convictions and other relevant motoring history. You can view your DVLA driving recordonline, for further information on the MyLicence service,


Police and Motorcycle Industry launch policy framework calling for increased and safer motorcycle use

Commute_2225803cThe Motorcycle Industry Association and Association of Chief Police Officers are launching a landmark policy documenttoday, to encourage greater use of motorcycles on UK roads, which should improve road safety as a result.

Realising the Motorcycling Opportunity; A motorcycle safety and transport policy framework was jointly devised by police and industry, in response to the slowdown of reductions in rider casualties.

Though rider safety has improved considerably since 2000, motorcyclists are currently over represented in road fatality statistics (1% of traffic, 19% of fatalities). This could be reduced with government support.

Both police and industry agree traditional road safety policies directed at motorcycling will only partially deliver more positive outcomes for motorcycle safety beyond those already achieved.   However, encouraging rather than discouraging motorcycling, should contribute to better safety outcomes.

The document, which will be unveiled at a Parliamentary Reception hosted by the All Party Parliamentary Motorcycle Group on Monday 8th December, calls for motorcycles to be included in mainstream transport policy and sets out a framework of practical recommendations addressing how this might be achieved.


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Would you stop for them Sexy crossing patrol boosts safety

A social experiment to see if improvements in  the crossing behaviour of adult pedestrians at night could be achieved. It measured 53% of pedestrians failing to use the crossing correctly. However when the crossing patrol was out in force, an observed  improvement too place, resulting in 92% of all pedestrians actively choosing to use the zebra crossing.

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Scotland cuts drink-drive alcohol limit

A new law has come into force which makes the legal drink-drive limit in Scotland lower than elsewhere in the UK.

_79512922_drinkdriveThe change reduces the legal alcohol limit from 80mg to 50mg in every 100ml of blood.

Campaigners believe the new limit will cut the number of deaths and serious injuries on Scottish roads.

The limit elsewhere in the UK will remain at 80mg – the joint highest in Europe.

Northern Ireland is currently considering making the same reduction as Scotland.

However, the UK government said it had no plans to reduce the drink drive limit in England and Wales as it said this would have no impact on “high risk offenders”.

Police and road safety campaigners have said an average of 20 people die on Scotland’s roads each year as a result of collisions involving people who were driving while over the legal alcohol limit.

A further 90 were seriously injured and 340 slightly injured as a result of drink-driving related collisions last year.


UK drink-drive casualties


Killed in 2012


Killed in 1979

  • 1,200 Seriously injured in 2012
  • 8,300 Seriously injured in 1979
  • 8,510 Slightly injured in 2012
  • 21,490 Slightly injured in 1979


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Third UN Global Road Safety Week 2015

ungrsw_coverpic_2015On 10 April 2014 a new UN General Assembly (UNGA) resolution – “Improving global road safety” – requested WHO and the UN regional commissions to facilitate organization of the Third UN Global Road Safety Week in 2015.

The Week will be held 4 – 10 May 2015 and the theme will be children and road safety. The Week will draw attention to the urgent need to better protect children and generate action on the measures needed to do so.

While the international organizing committee for the Week further refines preliminary plans, partners worldwide are encouraged to establish a national or local organizing committee and develop a plan of activities, including with engagement of children. The UN Road Safety Collaboration will host the Week’s global web site, which will grow and develop in the months ahead, with a toolkit for organizers, calendar of events and other advocacy materials.

UN global road safety weeks are called upon by governments through UNGA resolutions. They serve as important platforms for concerted advocacy. Global, regional and national events engage governments, civil society, foundations, academia and the private sector – in fact all who seek to save lives by improving safety on the roads. As milestone events on the global road safety calendar, UN global road safety weeks give added impetus to the Decade of Action for Road Safety 2011-2020 and its goal: saving 5 million lives.


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